We are the HairToStay Team.

We are doing our best to operate a lean and agile organization where the vast majority of proceeds can find their way directly to our subsidy recipients.

Bethany S. Hornthal
Co-Founder and Executive Director,
Board Chair

Bethany S. Hornthal

Bethany is the Co-Founder and Executive Director of HairToStay. Upon graduation from Northwestern University, Bethany began work in Boston as an advertising agency Account Executive for A&W Beverages. After moving to California, Bethany founded her own consulting firm and provided marketing and communications services for a number of up and coming Silicon Valley companies during the 1980’s and 1990’s. 

In the 1990’s, after starting a family, Bethany became more serious about social impact and began focusing her efforts in non profit sectors. Over the past 20 years, Bethany has held a variety of Board and consulting positions for non profits in the healthcare and community sectors.

Noah Warren
Development Director, HairToStay

Noah Warren

Noah’s passion for nonprofits dates back almost 30 years, volunteering for organizations and his synagogue in his hometown of Sacramento, beginning at an early age. This commitment to helping others was passed down to Noah by his mother, an activist who believed firmly in helping those less fortunate. His plan to attend law school was altered greatly when he began working at a group home for foster youth shortly after graduating from UC Davis. It was there he discovered that his life’s purpose was in helping others; and so began a career in nonprofit work.

In the last 14 years, Noah has worked in the capacity of direct service, nonprofit administration, program development, operations, and fundraising and development. He has considerable experience as a grant writer, raising over $10M for nonprofits whose missions range from healthcare to youth services, and currently sits on the Board of three nonprofits. Moved by the mission and the commitment of the small, but dedicated team, Noah joined HairToStay in 2017. As the development director, Noah is responsible for the development and implementation of fundraising initiatives, grant writing, development of key relationships, and has been integral in our partnership with the haircare industry.

Darya Mead
Program Support, HairToStay

Darya Mead

Darya Mead is a writer/ producer/ yoga teacher and mom living in the Bay Area. Originally from NYC, she has worked in print, TV/ Video Production and as an online media producer and manager for many years. Her focus has been feature stories: travel, health and wellness, parenting and food. Her work has included projects for Silicon Valley startups, national media outlets, corporations and non-profits. HairToStay offered a unique opportunity to combine many of her media production skills and personal interests– but most of all– the organization has such an inspiring and meaningful mission, one that she wanted to support. Darya lives in San Francisco with her husband and two teenage sons and enjoys hiking, camping, yoga and cooking.

James Mauch
Bookkeeping, HairToStay

James Mauch

James Mauch is the HairToStay bookkeeper, along with doing the books for multiple other companies in the Bay Area. He comes from LA but has lived in the Bay Area for over 15 years.  He enjoys concerts, mountains, and spending time with his two young children, Sierra and Jasper.  He has been in the HairToStay family for over a year and has enjoyed being a part of the great work that HTS does for their clients.

Board of Directors

Hope Rugo, MD

Dr. Hope Rugo is a medical oncologist and hematologist specializing in breast cancer research and treatment. A Clinical Professor of Medicine, Dr. Rugo joined the Breast Care Center in 1999 after a decade of experience at UCSF in malignant hematology and bone marrow transplantation for a variety of diseases, including breast cancer. In 2010, Dr Rugo took the lead as Principal Investigator for the first FDA Trial to grant clearance (December 2015) to a scalp cooling system (The DigniCap System) to be marketed in the United States.

Janie Friend

Info to come

Jeffrey Hessekiel

Jeffrey J. Hessekiel, J.D., is Executive Vice President and General Counsel at Exelixis. Prior to joining Exelixis, Mr. Hessekiel was Senior Counsel at Arnold & Porter Kaye Scholer LLP, where he advised emerging growth and public companies, primarily in the life sciences sector, on complex legal issues connected with strategic transactions, healthcare compliance programs and investigations, and regulatory matters. Previously, from 2002 to 2012, he held key legal and compliance roles at Gilead Sciences, Inc.,  litigation and corporate practice groups at a number of Silicon Valley law firms, and several international non-governmental organizations. 

Haircare Advisory Board

Ronit Inos

Business Strategist – Salon Cadence

With a diverse background in service and education as a special forces training instructor for the Israeli Defense Forces, a stewardess and caterer, she founded Maxime Salon on the South Shore of Massachusetts. Enos grew the business into a six-figure net profit enterprise and was named “Best of Boston” six times and “Best of the South Shore” seven times by Boston Magazine; Six times awarded Salon Today Salon 200 Awards, including technology, recruiting and training, and customer service; and awarded “Excellence for Salon Customer Loyalty” by Strategies, Inc.

Scott Buchanan

Owner, Scott J Aveda Salons

“As a high-school dropout, owning one hair salon — let alone multiple salons — was a career path I never dreamed of pursuing. I was very young when my parents passed away, and I supported myself as a hospital orderly. Beauty school appealed to me, so I worked my way through cosmetology school. After graduation I started out as an apprentice in a local salon.

“Making people feel good about themselves is what I love, and has been driving my passion since day one.”

Sydney Berry

Owner, Salon Services NW

Sydney Berry is married, has three children and one grandchild. She lives in Seattle and Phoenix to support her business. She started her career as a stylist and salon owner. She is now the Co-Owner and CEO of Salon Services, a distributor of professional beauty salon products throughout Washington, Oregon, Idaho, Utah, Arizona Wyoming, Alaska and Montana. She founded the networking group, Club 40, which existed for 25 years meeting every two months, in deriving and sharing best practices with one another to strengthen the core of our beauty industry.